Evaluation Question 2, Plan.

EVALUATION 2. How Effective is the Combination of Your Main Product and Ancillary Texts?

In this question you need to evaluate the sense of 'branding' you've created across your products. Once again you need to use a range of technologies to present your work.

Some tips

Pick out the elements you've chosen to carry across your work and explain why you feel these best represent your 'artist'.

There are similarities, and differences within my main product, the music video, and the ancillary products, my Dikipak and Posters. One is that the genre mix's in together, for instance my Digipak doesn't fits an indie genre because I have no actual images of the band, which is quite often the result for an indie band, when releasing a forthcoming album. This is carried into the video, because I do believe the band portray an indie image, every single member (excluding the drummer) was seen wearing a pair of shoes (Coincidently, it is once again common for the drummer of indie bands not to be as image orieentated as his peers)

Secondly, for my Digipak, I was running a back and white theme throughout. This was because The Mirrors Image are quite a dark band, in the lyrics, and songs that they produce. Therefore black and white is often renound for creating a strong colour pallet, when mixed together. So I believed it made sense for me to use this black and white theme, because the darkness it brings, which would infer to the lyrics and music of the band, and latterly the white colouring, would look light, representing The Mirrors Image being the light throughout this scene, and they would be the ones who stood out.

 Admittedly, the location of music video creates a horrendous contrast to both ancillary texts. This is my own fault however, because although wasn't dedicated enough to finding a great venue for filming, and I just wanted to find somewhere I could film, no matter what the quality. I had comtemplated filming in a dark outdoor environment, which would have been in conjunction with the ancillary texts, but I was not in coalition with the weather, which I could not trust, since we had downpours throughout the filming period, therefore this idea was blown out of the window.

For the Front Cover and Poster of my Dikipak and Poster respectively, I was trying to imply a relevance to the Physcological device 'Roarschach', I was hoping to create this effect, for one because I believed it would've looked creative and very artistic if done properly. I also wanted to emulate the 'Roarschach' technique is because of the pragmatic meaning behind it, the images are supposed to challenge your mind, the play tricks with you. Therefore I wanted to imply that the album cover would play tricks with your mind, and baffle you. Due to the poor Mise en Scene though, this idea wasn't really portrayed, which was a disappointed.

The Horrors, The Courteeners and Banyshambles are just a few example of bands of have used images as their album. I believe the main influence behind this, is because of the artistic side, if you have artistic piece of imagery on an album cover, it would become automatically intriguing to the people are looking at purchasing the record, also ut helps make your album more distinctive, recognisable, should I say, making your album that little bit different to all others.