Thursday, 7 July 2011

Andrew Goodwin-Theory

G325 Music Video

Andrew Goodwin identified a number of key features which distinguish the music video as a form, before you understand his theory you need to understand some key terminology.

Illustrate: Images used to represent the meanings of the lyrics and genre (this is the most common feature of a music video) this is very often literal.


Disjuncture: When the meaning of the song is completely ignored


Amplify: Meanings and effects are manipulated and constantly shown throughout the video and shown to the audience (basically repetition).

Busted- That's what I go to school for, remake.